Whitney Wolfe is the founder of the Bumble dating app. Prior to this, she had co-started another dating app called Tinder. She left Tinder in 2014 when she started her own dating company. Apparently, Tinder is suing Bumble for alleged paternity lawsuit. When Wolfe left the dating firm she filed a sexual harassment complaint against Justin Marteen who was her fellow co-founder and ex-boyfriend. The result of the case was a one million dollars settlement which was done outside the jurisdiction of the court.
Match Group which is Tinder’s parent company alleges that Bumble copied it in function and look and feel. They also alleged that the company is copying trade secrets from them. The Bumble dating app favors women in that it lets them select who they want to continue talking to. In addition to this, its users swipe left as opposed to Tinder which lets its users swipe right. However, since the 2014 lawsuit, Tinder has attempted numerously to purchase Bumble. This includes a 2017 bid in which they were offering the company 450 million dollars. Nonetheless, Bumble has turned them down each time. Match Group own other dating apps which include OkCupid, Plenty of Fish and Match.com
To add more to the dating app saga, Match Group is claiming that some of its workers left their dating app company to work for Bumble and introduced some of the trade secrets they learned from them. These employees include Sarah Mick and Chris Gulczysnki who previously worked as designers at Tinder. However, information on their LinkedIn pages shows that both of the designers have also left Bumble.
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ABOUT WHITNEY WOLFE:
Whitney Wolfe is an American business executive and entrepreneur. The CEO and founder of Bumble is married to Michael Herd and she is now known as Whitney Wolfe Herd. Whitney attended the Southern Methodist University where she studied International Relations. It was while she was in college that her entrepreneurship streak began when she started a philanthropic bag business.
Herd is immensely talented in marketing and branding and according to Forbes Bumble is currently estimated to be worth over one billion dollars. When she left Tinder in 2014, the creator of Badoo contacted her and after consultations, they formed a partnership and launched Bumble in 2014.
Bumble has grown immensely over the years and apart from dating, the company has other functions such as BumbleBFF and BumbleBizz. BumbleBizz is the business part of the app and BumbleBFF is generally for locating friends. Whitney Wolfe has been rewarded numerously for her efforts in the dating app scene by reputable companies. These organizations include Forbes, Business Insider, Elle, Wired UK and Fast Company.