Kenneth Goodgame’s Take On Pet Food

In his column, Kenneth Goodgame reflects on how pet food has changed for the last ten years. He acknowledges that most people feel more attached to their pets than they do to their kids and spouses. As a result, people who have invested in pet foods and treatment benefit a lot from this. Retailers love the repeat nature of business since pets have to eat on a daily basis.

According to, Kenneth Goodgame recognizes the need for people to exercise constraints when shopping for pest food. He stresses the importance of developing a saving culture even in expenditures that are deemed insignificant financially. He adds that even if one justifies better ingredients or an enhanced taste, there are a lot of cheaper options out there.

Hence, there is no need to go for expensive ones. He also encourages pet lovers to minimize the amount of waste from pet foods. However, he does not mean that people should stop spoiling their pets. He only says that it should be done sparingly with a saving mindset.

About Kenneth Goodgame

Kenneth Goodgame is the Senior VP and Chief Merchandising Officer of True Value. He is in charge of the company’s sales division, which forms the backbone of its existence. He is in charge of over $2.2 billion worth portfolios and a large number of employees.

Kenneth Goodgame is one of the few management leaders with an expansive resume. He has worked in several companies under different leadership positions. He is an embodiment of excellence, hard work and flexibility. His rich knowledge of the current market trends has made him an important person for companies he works with. Many people at True Value looks up to him for advice and direction.

Kenneth specializes in creating multi-million dollar OEMs featuring an expansive and a strong market presence. His main goal is to deliver according to the expectations and the set standards. He values himself in the ability to enhance growth and deliver a balance in corporate alignment.

Also, his vast experience gives him the power to identify market potentials and capitalize on opportunities for the good of the company. Some of the companies he has worked with include Ace Hardware Corporation, Home Depot and Newell Rubbermaid.